UEN No.: 198802365N

WSQ

Digital Advertising Fundamentals

course details

Duration and Time

Training Time

9am - 6pm

Course Duration

16 HRS

Course Information

Course Reference Number

TGS-2021010047

Funding Validity Period

05 Dec 2021 To
04 Dec 2025

Mode of Training

Classroom

COURSE OVERVIEW

Digital Advertising refers to marketing through online channels and platforms like websites, streaming content.   The purpose is to promote the brand or to generate sales for the organization.  The art of using digital advertising is important as it helps businesses to connect with customers when they are online.  It is one of the most effective form of reaching out to potential clients.

This intensive 2-day course will equip learners with a thorough understanding of how to deploy digital advertising solutions as well as made aware of how to use each platform for maximum effect.  Learners will understand the concept behind digital advertising as well as learn how the different platform works.

  • Distinguish the functions and operation of the top performing digital platforms
  • Create a media-friendly creative that adheres to the rules and regulations of the social media platform as well as intellectual property considerations and that also aligns with the organization’s marketing strategies, operational plans and budget
  • Trace digital data from the creatives implemented on a digital tool to determine the effectiveness of the campaign
  • Explain advertising scheduling tools and options
  • Evaluate innovative ideas that could optimise social media presence
he Fundamentals of Digital Advertising Campaigns
  • Organic vs Paid
  • Digital Marketing vs Traditional Marketing
  • How budgeting works in Digital Marketing?
  • Advertising Objectives (Facebook/ IG/ Google)
  • Key Digital Marketing laws in SG
  • Types of Content
  • Persona
Creating a Compelling Digital Advertisement
  • What is a Digital Marketing Strategy?
  • 5 Stages of Consumer Awareness Cycle
  • Copywriting
  • Digital Storytelling
  • Designing your Logo, Banner and Ads
  • Facebook Page and Instagram Account
Monitoring Digital Data to Determine Campaign Performance
  • Why Data Analysis?
  • Google Analytics
  • Google Analytics Metrics
Introducing Re-Targeting Options for social media
  • What is retargeting
  • Facebook Pixel
  • How to create retargeting audience in Facebook/ Instagram
  • Customer Audience in Facebook/ Instagram
  • About website Customer Audiences
  • Customer List Custom Audience
  • Engagement Customer Audiences
  • The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries.
  • Some example are Sales and Marketing, Business Development. 
  • Be able to operate a personal desktop computer.
  • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
  • Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
  • Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
  • Have knowledge of the basic concepts of Digital Marketing
Course Outline

Download the PDF below for a summary of the course outline.

COURSE FEES

Company Sponsored

Funding Type Full Fee 9% GST (on full course fee) Funding Amount Nett Fee Payable (incl. GST)
Small Medium Enterprises (SMEs) $500 $45 $350 (70% off course fee) $195
Non Small Medium Enterprises $500 $45 $250 (50% off course fee) $295
Singaporean Employees aged 40 years and above $500 $45 $350 (70% off course fee) $195

Course Fee Funding:
SME: 70% of course fee
Non-SME: 50% of course fee
Non-SME(MCES): 70% of course fee

$4.50 per training hour capped at $100,000 per enterprise per calendar year

Self-Sponsored

Funding Type Full Fee 9% GST (on full course fee) Funding Amount Nett Fee Payable (incl. GST)
Singapore Citizens (40 years and above) $500 $45 $350 (70% off course fee) $195
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old and above) $500 $45 $250 (50% off course fee) $295

Course Fee Funding:
MCES: 70% of course fee
Normal: 50% of course fee

REGISTER TODAY

Looking at in-house training or have an enquiry? Contact us!

Related Courses

IT

16 HRS

WSQ

IT

16 HRS

WSQ

IT

16 HRS

WSQ

GET IN TOUCH WITH US

Have an enquiry? Feel free to connect via any of the channels below.

enquiry form

Leave a message

WhatSAPP

Chat on WhatsApp at
+65 8767 0614

Training hotline

Give us a call at
+65 6737 5761

SHARE THIS COURSE
Main Category
IT COURSES
Generative AI Series
SOFT SKILLS COURSES
COURSE MONTH
Certification
COURSE LEVEL
Course Duration