UEN No.: 198802365N

WSQ

Search Engine Optimisation Essential

course details

Duration and Time

Training Time

9am - 6pm

Course Duration

16 HRS

Course Information

Course Reference Number

TGS-2021003026

Funding Validity Period

07 Mar 2021 To
06 Mar 2025

Mode of Training

Classroom

COURSE OVERVIEW

Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.

This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.

By the end of this course, learners will be able to:

  • Manage Search Engine Ranking.
  • Implement Search Engine Methods of assessing SEO.
  • Determine organisation’s SEO strategies.
  • Manage keyword research in alignment with SEO strategies.
  • Provide SEO recommendations to elements and structure of websites and web pages.
  • Optimise content creation by partnering with editorial and marketing teams.
  • Apply the social network media for SEO.
  • Evaluate and interpret the internet marketing strategies of a website.
  • Monitor web analytics dashboards and reports on SEO strategies.
  • Identify the processes involved in managing search results.
  • Evaluate search performance across channels to improve rankings.
. What Is A Search Engine And How Do They Work?
  • Search engine ranking
  • Search engine methods of assessing SEO
2. Determine SEO Strategies
  • Organisation’s SEO strategies
3. Research And Create SEO Keywords
  • Search terms, keywords, and keyword density
  • Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities
4. Examine On-Page SEO
  • Elements and structure of websites and webpages
  • Provide SEO recommendations pertaining to elements and structure of websites and web pages
5. Optimise SEO Content Creation
  • Partner with editorial and marketing teams to optimise content creation.
6. Apply Social Media For Off-Page SEO
  • Social network media in the context of SEO
7. Evaluate Internet Marketing Strategies
  • Internet marketing strategies of a website
  • Criteria for evaluating internet marketing strategies of a website
  • Evaluate and interpret the internet marketing strategies of a website
8. Monitor And Track Web Analytics Dashboard
  • Monitor web analytics dashboards and reports to provide inputs on SEO strategies
  • Evaluate and interpret the internet marketing strategies of a website
  • Internet marketing strategies of a website
  • Criteria for evaluating internet marketing strategies of a website
9. Evaluate And Manage Search Performance
  • Processes involved in managing search results
  • Criteria for evaluating search performance across channels
  • Manage search results and evaluate search performance across channels to improve rankings

The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries. Some example are Sales and Marketing, Business Development.

  • Be able to operate a personal desktop computer.
  • Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
  • Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
  • Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
  • Have knowledge of the basic concepts of Digital Marketing.
Course Outline

Download the PDF below for a summary of the course outline.

COURSE FEES

Company Sponsored

Funding Type Full Fee 9% GST (on full course fee) Funding Amount Nett Fee Payable (incl. GST)
Small Medium Enterprises (SMEs) $700 $63 $490 (70% off course fee) $273
Non Small Medium Enterprises $700 $63 $350 (50% off course fee) $413
Singaporean Employees aged 40 years and above $700 $63 $490 (70% off course fee) $273

Course Fee Funding:
SME: 70% of course fee
Non-SME: 50% of course fee
Non-SME(MCES): 70% of course fee

$4.50 per training hour capped at $100,000 per enterprise per calendar year

Self-Sponsored

Funding Type Full Fee 9% GST (on full course fee) Funding Amount Nett Fee Payable (incl. GST)
Singapore Citizens (40 years and above) $700 $63 $490 (70% off course fee) $273
Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old and above) $700 $63 $350 (50% off course fee) $413

Course Fee Funding:
MCES: 70% of course fee
Normal: 50% of course fee

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