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Search Engine Optimisation Essential

Funding Validity Period

7 March 2021

6 March 2027

Course Overview

Search Engine Optimisation is a mainstream marketing strategy for any business in any industry. Search Engine Optimisation allows businesses to get free targeted online traffic.

This intensive 2-day Search Engine Optimisation course will equip learners with practical Search Engine Optimisation methodology and strategies, and it covers the fundamentals of Search Engine Optimisation, from technical SEO, On-Page SEO to Off-Page SEO.

Skills Acquired

By the end of this course, learners will be able to:

Manage Search Engine Ranking.
Implement Search Engine Methods of assessing SEO.
Determine organisation’s SEO strategies.
Manage keyword research in alignment with SEO strategies.
Provide SEO recommendations to elements and structure of websites and web pages.
Optimise content creation by partnering with editorial and marketing teams.
Apply the social network media for SEO.
Evaluate and interpret the internet marketing strategies of a website.
Monitor web analytics dashboards and reports on SEO strategies.
Identify the processes involved in managing search results.
Evaluate search performance across channels to improve rankings.

Learning Modules

Learning Unit 1: What Is A Search Engine And How Do They Work?

Search engine ranking
Search engine methods of assessing SEO

Learning Unit 2: Determine SEO Strategies

Organisation's SEO strategies

Learning Unit 3: Research And Create SEO Keywords

Search terms, keywords, and keyword density
Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities

Learning Unit 4: Examine On-Page SEO

Elements and structure of websites and webpages
Provide SEO recommendations pertaining to elements and structure of websites and web pages

Learning Unit 5: Optimise SEO Content Creation

Partner with editorial and marketing teams to optimise content creation.

Learning Unit 6: Apply Social Media For Off-Page SEO

Social network media in the context of SEO

Learning Unit 7: Evaluate Internet Marketing Strategies

Internet marketing strategies of a website
Criteria for evaluating internet marketing strategies of a website
Evaluate and interpret the internet marketing strategies of a website

Learning Unit 8: Monitor And Track Web Analytics Dashboard

Monitor web analytics dashboards and reports to provide inputs on SEO strategies
Evaluate and interpret the internet marketing strategies of a website
Internet marketing strategies of a website
Criteria for evaluating internet marketing strategies of a website

Learning Unit 9: Evaluate And Manage Search Performance

Processes involved in managing search results
Criteria for evaluating search performance across channels
Manage search results and evaluate search performance across channels to improve rankings

Search engine ranking
Search engine methods of assessing SEO

Organisation’s SEO strategies

Search terms, keywords, and keyword density
Manage keyword research in alignment with SEO objectives to optimise existing content and uncover new opportunities

Elements and structure of websites and webpages
Provide SEO recommendations pertaining to elements and structure of websites and web pages

Partner with editorial and marketing teams to optimise content creation.

Social network media in the context of SEO

Internet marketing strategies of a website
Criteria for evaluating internet marketing strategies of a website
Evaluate and interpret the internet marketing strategies of a website

Monitor web analytics dashboards and reports to provide inputs on SEO strategies
Evaluate and interpret the internet marketing strategies of a website
Internet marketing strategies of a website
Criteria for evaluating internet marketing strategies of a website

Processes involved in managing search results
Criteria for evaluating search performance across channels
Manage search results and evaluate search performance across channels to improve rankings

Who is this course is for

The job role(s)/occupations that this unit would be relevant to may include all occupations in all industries. Some example are Sales and Marketing, Business Development.

Academic prerequisites

Be able to operate a personal desktop computer.
Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
Have knowledge of the basic concepts of Digital Marketing.

Course Fees

Fees	Small Medium Enterprises (SMEs)	Non Small Medium Enterprises	Singaporean Employees aged 40 years and above
Full Fee	$700.00	$700.00	$700.00
9% GST (on full course fee)	$63.00	$63.00	$63.00
Funding Amount	$490.00 (70% off course fee)	$350.00 (50% off course fee)	$490.00 (70% off course fee)
Nett Fee Payable (incl. GST)	$273.00	$413.00	$273.00

SME: Company registered or incorporated in Singapore AND employment size of not more than 200 or with annual sales turnover of not more than $100 million
Non-SME (MCES): Employee is Singaporean aged 40 years and above

Course Fee Funding:
SME: 70% of course fee
Non-SME: 50% of course fee
Non-SME(MCES): 70% of course fee

Eligible for Absentee Payroll Funding

$4.50 per training hour capped at $100,000 per enterprise per calendar year

Eligible for SkillsFuture Enterprise Credit (SFEC)

Fees	Singapore Citizens (40 years and above)	Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old and above)
Full Fee	$700.00	$700.00
9% GST (on full course fee)	$63.00	$63.00
Funding Amount	$490.00 (70% off course fee)	$350.00 (50% off course fee)
Nett Fee Payable (incl. GST)	$273.00	$413.00

MCES: Singaporean aged 40 years and above
Normal: Singaporean / PR aged 21 years and above

Course Fee Funding:
MCES: 70% of course fee
Normal: 50% of course fee

Eligible for UTAP funding
Eligible for SkillsFuture Credit
Eligible for PSEA Funds