Facebook Marketing Essential

Funding Validity Period

2 June 2020

4 August 2026

Course Overview

Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.

This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing

Skills Acquired

By the end of this course, learners will be able to:

Develop a Facebook marketing strategy.
Create a Facebook page and understand insights reports
Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
Set up a Facebook pixel to measure and optimise advertising campaigns
Create custom and lookalike audiences for more efficient ad targeting.
Optimising Facebook Ads

Learning Modules

Course Content

Learning Unit 1: Basic of Facebook Ads

Develop a Facebook marketing strategy

Learning Unit 2: Facebook Audiences And Audience Targeting

Create custom and lookalike audiences for more efficient ad targeting

Learning Unit 3: Creating And Optimizing Facebook Page

Create a Facebook page

Learning Unit 4: Creating Facebook Ads

Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting

Learning Unit 5: Facebook Pixel For Retargeting

Set up a Facebook pixel to measure and optimise advertising campaigns

Learning Unit 6: Scale With Lookalike Audiences

Create lookalike audiences for more efficient ad targeting

Learning Unit 7: Audience Insights

Understand insights reports

Learning Unit 8: Optimizing Your Ads

Optimising Facebook Ads

Develop a Facebook marketing strategy

Create custom and lookalike audiences for more efficient ad targeting

Create a Facebook page

Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting

Set up a Facebook pixel to measure and optimise advertising campaigns

Create lookalike audiences for more efficient ad targeting

Understand insights reports

Optimising Facebook Ads

Who is this course is for

Supervisory and Managerial
Professionals in Sales, Marketing and Media, Business Development
Entrepreneurs, Solopreneurs
Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
Consultants and Educators

Academic prerequisites

Be able to operate a personal desktop computer.
Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
Have an existing Facebook account.

Course Fees

Fees	Small Medium Enterprises (SMEs)	Non Small Medium Enterprises	Singaporean Employees aged 40 years and above
Full Fee	$650.00	$650.00	$650.00
9% GST (on full course fee)	$58.50	$58.50	$58.50
Funding Amount	$455.00 (70% off course fee)	$325.00 (50% off course fee)	$455.00 (70% off course fee)
Nett Fee Payable (incl. GST)	$253.50	$383.50	$253.50

SME: Company registered or incorporated in Singapore AND employment size of not more than 200 or with annual sales turnover of not more than $100 million
Non-SME (MCES): Employee is Singaporean aged 40 years and above

Course Fee Funding:
SME: 70% of course fee
Non-SME: 50% of course fee
Non-SME(MCES): 70% of course fee

Eligible for Absentee Payroll Funding

$4.50 per training hour capped at $100,000 per enterprise per calendar year

Eligible for SkillsFuture Enterprise Credit (SFEC)

Fees	Singapore Citizens (40 years and above)	Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old and above)
Full Fee	$650.00	$650.00
9% GST (on full course fee)	$58.50	$58.50
Funding Amount	$455.00 (70% off course fee)	$325.00 (50% off course fee)
Nett Fee Payable (incl. GST)	$253.50	$383.50

MCES: Singaporean aged 40 years and above
Normal: Singaporean / PR aged 21 years and above

Course Fee Funding:
MCES: 70% of course fee
Normal: 50% of course fee

Eligible for UTAP funding
Eligible for SkillsFuture Credit
Eligible for PSEA Funds