Facebook Marketing Essential
Funding Validity Period
2 June 2020
-
4 August 2026
Course Overview
Facebook is a mainstream marketing platform for any business in any industry. Facebook marketing allows businesses to target its exact audience based on demographics, interests, and behaviours.
This intensive 2-day Facebook marketing course will equip learners with practical Facebook marketing methodology and strategies, and it covers the fundamentals of Facebook marketing, from creating pages, creating ads, campaign management, conversion tracking to remarketing
Skills Acquired
By the end of this course, learners will be able to:
- Develop a Facebook marketing strategy.
- Create a Facebook page and understand insights reports
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting.
- Set up a Facebook pixel to measure and optimise advertising campaigns
- Create custom and lookalike audiences for more efficient ad targeting.
- Optimising Facebook Ads
Learning Modules
Course Content
Learning Unit 1: Basic of Facebook Ads
- Develop a Facebook marketing strategy
Learning Unit 2: Facebook Audiences And Audience Targeting
- Create custom and lookalike audiences for more efficient ad targeting
Learning Unit 3: Creating And Optimizing Facebook Page
- Create a Facebook page
Learning Unit 4: Creating Facebook Ads
- Set up a Facebook ad campaign, set ad variables, including bids, budget, audience targeting
Learning Unit 5: Facebook Pixel For Retargeting
- Set up a Facebook pixel to measure and optimise advertising campaigns
Learning Unit 6: Scale With Lookalike Audiences
- Create lookalike audiences for more efficient ad targeting
Learning Unit 7: Audience Insights
- Understand insights reports
Learning Unit 8: Optimizing Your Ads
- Optimising Facebook Ads
Who is this course for
- Supervisory and Managerial
- Professionals in Sales, Marketing and Media, Business Development
- Entrepreneurs, Solopreneurs
- Those who are new to Facebook marketing and keen on learning how to launch a successful Facebook campaign
- Consultants and Educators
Academic prerequisites
- Be able to operate a personal desktop computer.
- Be able to listen and speak English at a proficiency level equivalent to the Employability Skills Workforce Skills Qualifications (“ES WSQ”) Workplace Literacy (“WPL”) level 5.
- Be able to read and write English at a proficiency level equivalent to ES WSQ WPL level 5.
- Be able to manipulate numbers at a proficiency level equivalent to ES WSQ Workplace Numeracy (“WPN”) level 5.
- Have an existing Facebook account.
Course Fees
| Fees | Small Medium Enterprises (SMEs) | Non Small Medium Enterprises | Singaporean Employees aged 40 years and above |
|---|---|---|---|
| Full Fee | $650.00 | $650.00 | $650.00 |
| 9% GST (on full course fee) | $58.50 | $58.50 | $58.50 |
| Funding Amount | $455.00 (70% off course fee) | $325.00 (50% off course fee) | $455.00 (70% off course fee) |
| Nett Fee Payable (incl. GST) | $253.50 | $383.50 | $253.50 |
- SME: Company registered or incorporated in Singapore AND employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Non-SME (MCES): Employee is Singaporean aged 40 years and above
Non-SME: 50% of course fee
Non-SME(MCES): 70% of course fee
- Eligible for Absentee Payroll Funding
- Eligible for SkillsFuture Enterprise Credit (SFEC)
| Fees | Singapore Citizens (40 years and above) | Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old and above) |
|---|---|---|
| Full Fee | $650.00 | $650.00 |
| 9% GST (on full course fee) | $58.50 | $58.50 |
| Funding Amount | $455.00 (70% off course fee) | $325.00 (50% off course fee) |
| Nett Fee Payable (incl. GST) | $253.50 | $383.50 |
- MCES: Singaporean aged 40 years and above
- Normal: Singaporean / PR aged 21 years and above
Normal: 50% of course fee
- Eligible for UTAP funding
- Eligible for SkillsFuture Credit
- Eligible for PSEA Funds
Facebook Marketing Essential
Course Highlight
Course Duration
16 HRS
Training Time
9am-6pm
Mode of Training
Classroom
Course Reference Number
TGS-2020504021
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