Boosting Sales with a Game Changing Selling Strategy
23 September 2025
24 September 2027
Course Overview
This course is designed for professionals involved in sales, business development, or client engagement roles who are looking to sharpen their strategic selling skills in today’s competitive B2B environment. Whether you’re new to the sales profession or seeking to refresh your approach with modern techniques, this course will equip you with practical tools to identify ideal customers, build long-term relationships, and close high-value deals with
confidence.
Participants will explore proven frameworks such as SPIN Selling and Challenger Sales, and learn how to apply these techniques in real-world contexts. Through hands-on activities, roleplays, and case studies, learners will enhance their ability to prospect effectively, manage
pipelines, handle objections, and deliver persuasive presentations.
Ideal for professionals in marine, manufacturing, engineering, or services sectors, this course also focuses on digital outreach, CRM usage, and after-sales strategies—ensuring learners are ready to grow customer value throughout the sales lifecycle.
Skills Acquired
- Apply structured sales and business development frameworks to identify potential customers, qualify leads based on client needs and readiness, and develop tailored engagement strategies that align with specific industry requirements.
- Develop the ability to conduct prospecting and relationship-building activities using digital platforms such as LinkedIn Sales Navigator and Customer Relationship Management (CRM) systems.
- Analyse sales funnel performance data, interpret conversion metrics and pipeline forecasts, and propose data-informed action plans to enhance sales effectiveness.
- Apply their negotiation and presentation skills using structured techniques such as BATNA (Best Alternative to a Negotiated Agreement) and value-based storytelling to present compelling solutions, handle objections, and close deals with confidence.
Learning Modules
- Buyer-centric frameworks
- Journey Map
- SPIN & Challenger
- Revenue fundamentals
- Define value proposition
- Align marketing and sales with shared KPIs
- Market-entry thesis
- Size opportunities
- Beachhead segment
- Hypotheses for testing solution
- GTM motion & channels
- Selection of dominant motion
- Develop multichannel cadences and partner playbooks
- Structured scanning
- Application of PESTLE + Porter’s Five Forces
- Decoding where value pools are
- Signals to insights
- Track lead indicators
- Conversion triggers
- Prioritisation model
- Score accounts by impact × urgency × winning
- Building top-20 accounts
- Segmentation depth
- Go beyond firmographics
- Persona & pain mapping
- Build decision-maker maps
- Success criteria with measurable outcomes
- Executive narrative
- Craft a 7-slide storyline
- Handling pressure
- Isolate and resolve objections
- Negotiate with BATNA and value-for-value trade-offs
- Closing deals with a Mutual Action Plan
Who is this course for
Academic prerequisites
- Able to read, write, speak and listen to English at WSQ WPL level 5.
- Able to operate a computer with keyboard, mouse and basic windows apps.
Course Fees
| Fees | Small Medium Enterprises (SMEs) | Non Small Medium Enterprises | Singaporean Employees aged 40 years and above |
|---|---|---|---|
| Full Fee | $1,200.00 | $1,200.00 | $1,200.00 |
| 9% GST (on full course fee) | $108.00 | $108.00 | $108.00 |
| Funding Amount | $840.00 (70% off course fee) | $600.00 (50% off course fee) | $840.00 (70% off course fee) |
| Nett Fee Payable (incl. GST) | $468.00 | $708.00 | $468.00 |
- SME: Company registered or incorporated in Singapore AND employment size of not more than 200 or with annual sales turnover of not more than $100 million
- Non-SME (MCES): Employee is Singaporean aged 40 years and above
Non-SME: 50% of course fee
Non-SME(MCES): 70% of course fee
- Eligible for Absentee Payroll Funding
- Eligible for SkillsFuture Enterprise Credit (SFEC)
| Fees | Singapore Citizens (40 years and above) | Singapore Citizens (21 to 39 years old) & Permanent Residents (21 years old and above) |
|---|---|---|
| Full Fee | $1,200.00 | $1,200.00 |
| 9% GST (on full course fee) | $108.00 | $108.00 |
| Funding Amount | $840.00 (70% off course fee) | $600.00 (50% off course fee) |
| Nett Fee Payable (incl. GST) | $468.00 | $708.00 |
- MCES: Singaporean aged 40 years and above
- Normal: Singaporean / PR aged 21 years and above
Normal: 50% of course fee
- Eligible for SkillsFuture Credit
- Eligible for PSEA Funds
- Eligible for UTAP funding
Boosting Sales with a Game Changing Selling Strategy
Course Highlight
Course Duration
16 HRS
Training Time
9am-6pm
Mode of Training
Classroom
Course Reference Number
TGS-2025059447
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